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retailers embrace smaller store formats to enhance customer experience and revenue

Retailers are increasingly adopting smaller store formats to adapt to changing consumer preferences and optimize revenue per square foot. Chains like Macy’s, Target, and Ikea are experimenting with mini-stores, offering personalized experiences while catering to urban shoppers. This shift reflects a broader trend where convenience and accessibility are prioritized, as consumers seek tailored shopping experiences in both physical and online environments.
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